Job Description

About OptimaEd:

At OptimaEd, we believe education should be more than a process—it should be a journey of discovery, empowerment, and possibility. That’s why we’re transforming the way the world learns by harnessing the power of immersive technology.

Imagine a world where every student, no matter their background, has access to dynamic immersive coursework, awe-inspiring virtual field trips, and a rich VR content library that makes learning come alive. At OptimaEd, we’re making that vision a reality.

We combine the timeless brilliance of a classical liberal arts and sciences education with groundbreaking technology to create experiences that don’t just teach—they ignite. Whether it’s exploring ancient civilizations, stepping into the heart of a science experiment, or discovering a passion for entrepreneurship, we empower learners to dream bigger and reach higher.

This isn’t just about education—it’s about expanding minds, opening doors, and making the extraordinary accessible to every family, everywhere. Together, we’re reimagining what’s possible, because when we innovate, we inspire.

Position Overview

Optima is seeking a Video & Social Media Specialist who is both a storyteller and a hands-on content producer. This role will lead the creation, editing, and publishing of high-quality video content across YouTube, Instagram, Facebook, and our website.

This individual will own the full lifecycle of video production — from planning and filming to post-production and final publishing — while also managing Optima’s day-to-day social media output. They will work closely with the Director of PR & Marketing and internal stakeholders to translate brand strategy into compelling visual narratives that elevate Optima’s mission and amplify our impact. 

the day-to-day technology operations, ensuring stability, reliability, and security of systems and infrastructure. 

Key Responsibilities

Video Production (70%)

• Plan, produce, film, and edit short-form and long-form videos for social media, YouTube, and company websites.

• Lead video content across formats such as:

• Student and parent testimonials

• Topical feature videos

• Explainer and “how it works” videos

• Product demos and VR showcase videos

• Program walkthroughs

• Campaign and storytelling pieces

• Short-form social promos and reels

• Own end-to-end production: concepting, storyboarding, scripting support, filming, editing, motion graphics, audio leveling, color correction, formatting, and exporting.

• Manage remote and in-person filming, including basic lighting, camera, and audio setup.

Social Media Management & Content Creation (30%)

• Publish video content optimized for platform best practices (YouTube, Instagram, Facebook).

• Maintain and execute the social content calendar in alignment with brand messaging and marketing priorities.

• Create supplemental content (short clips, stories, thumbnails) to support video campaigns.

• Write basic post copy that aligns with brand voice (longform copy may be provided by PR/Marketing leadership).

• Track performance trends and recommend improvements for reach, engagement, and retention.

• Monitor relevant trends and apply social-forward creative approaches to content.

Qualifications

• 2–4 years experience in video production, editing, or digital content creation.

• Strong proficiency in:

• Adobe Premiere Pro (required)

• After Effects, motion graphics, or similar (preferred)

• Canva or comparable tools for light, quick edits

• Demonstrated experience producing both short-form and long-form videos.

• Strong understanding of social video trends, YouTube optimization, and cross-platform formatting.

• Ability to manage multiple projects and meet deadlines.

• Comfortable filming interviews and working with students, parents, teachers, and internal stakeholders.

• Basic knowledge of SEO for YouTube or video analytics.

• This is a full-time position; however, this position can regularly require long hours and occasional weekend work. 

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job.  Duties, responsibilities, and activities may change at any time, with or without notice. 

The organization is an equal-opportunity employer. The organization is committed to providing equal opportunity for all individuals in all areas of recruitment, selection, placement, training, assignment, transfer, compensation, benefits, discipline, retention, and promotion. The board commits itself to the policy that there shall be no unlawful discrimination against any person because of race, color, religion, age, sex, national origin, or disability. All decisions with regard to employment shall be in compliance with applicable state and federal laws. 

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